Bond originators add value

The home loan origination industry has grown phenomenally over the last few years, and with good reason. Bond originators offer immense value to the consumer, the banks and the other players in the market, such as the estate agents.

With the phenomenal growth in the property market and the volume of business handled by home loan providers, market forces have created a service gap in the market. Entrepreneurs in the property industry, now referred to as bond originators, have stepped in to fill this gap.

The banks benefit from a partnership with variable costs, as well as the ability to increase their market reach, especially in areas where the infrastructure costs would outweigh the benefits of servicing the area. In addition, banks receive pre-screened and complete home loan application forms, which directly translates into cost savings.

Bond originators offer the vital personal touch in the home loan industry, providing the consumer with an informed person to speak to on a one-on-one basis, and the expertise to help them find the best home loan solution. This includes structuring their bonds for maximum benefit and at the best rates available, and assisting them with the submission of the application to the banks. As a result, consumers receive personal advice and excellent service.

Considering the fact that very few South Africans are well informed or educated in financial or property matters, this personal service is vital.

Estate agents also benefit from the services bond originators offer. By working with originators who have an intimate knowledge of the intricacies of home loans and the bank procedures, estate agents can entrust their clients to professionals who will ensure that the client receives the best advice and a tailor-made home loan solution, quickly and efficiently.

In order to survive the highly competitive conditions in the property market, bond originators have to offer a professional service. The criteria for success are efficiency, cost effective operations, professionalism and strong relationships with clients. Partnering with a successful bond originator is a win-win situation for everyone involved.

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